Free Report:
Crash Course in the World's
Fastest Direct Marketing System 

This crash course zeroes in on teaching you how to get the best from the greatest direct-marketing system ever invented: the Google Adwords system. In under 20 minutes you can go from first opening your account, setting up your campaign, to having your ad running in no time flat, to getting your first traffic to your site from that ad. A truly amazing system that Perry Marshall brands as perhaps the greatest marketing invention ever, and "the only kind of marketing that makes any sense."

One caveat before we start: don't take shortcuts with any of this because what works in this amazing system is finesse. Always remember, and practice, that, because Adwords (and all PPC advertising) can bite if you don't know what you're doing.. 

But let's jump right in, because this is supposed to be the world's fastest crash course on direct marketing the world has ever seen, right?

Google offers a paid placement program called Google Adwords. Paid listings in Google appear above and to the side of its regular, or organic, search results,as you've probably seen many times over when you do a Google search. Like most Paid Placement or Pay-per-click (PPC) programs you are charged a fee only when a visitor clicks on your ad. There is a $5 activation fee for this service and there is no monthly minimum fee.

Some advantages of Google Adwords are:

	Your price is automatically lowered to one cent more than your closest competitor. For example, if you had to bid $1.67 a click to get a top position, and next week the second-ranked advertiser (who paid $1.66) drops out, then your price does not stay at your original bid price, but will drop to to one cent above your closest competitior, who would have been in third position when you won the top spot.
	No one can lock in the top position because user click-through rates and CPC determine where your ad is shown. The most relevant ads rise to the top.
	Google offers a unique set of powerful tools to forecast your budget and select target keywords.
	You can target your ads to users in a specific country or only to speakers of a specific language.

	Competitive Pricing: AdWords Discounter automatically monitors your competition and lowers your CPC to one cent above theirs.
	Ranking:  Rank is determined by combination of CPC and click-through rate. If an ad is irrelevant to users, they won't click on it and it will move down the page. Your relevant ads will rise, at no extra cost to you.
	Campaign Management: Multiple ads per keyword. Google tracks individual ad performance to help you monitor which ones perform well. AdWords Discounter takes care of your campaign for you, dynamically raising and lowering your CPC within the range you specify to keep you in the position you want.
	Timing:  Ads go live almost immediately once you create them.
	Minimum Deposit to start: $5.00 total startup cost
	Monthly Minimum Fee: None
	When Billed: Billed only for clicks received, after they're received.
	Budgeted Delivery: Set daily budget for your campaign. Continuous delivery each day over the time period at that level.
	Target by Country or Language: You choose who should see your ads from among 250+ countries and 14 languages.
	Tools:  Enhanced keyword tool suggests other phrases AND most popular synonyms based on billions of searches. Results in better targeting and higher click-throughs.
	Ad Groups: Set a maximum price for an individual keyword or a group of keywords.

Step 1. First step is to download the Google Adwords Made Easy free Ebooks, which is a wonderful short introductory course on the Google Adwords.

Google Adwords Made Easy Download time on 56kb modem: 14 seconds

Step 2. Get the free Google Adwords Editor, which is a program you can download to your own computer, and enables you to do many tasks offline, and then, when everything is just right, go online, and the program will upload all the details of your Adwords campaign to your Google account. A great piece of software.

AdWords Editor is Google's free, downloadable campaign management application. Download your AdWords account to your computer, make your changes, then upload your revised campaigns. Benefits and features include:

	Navigate your account quickly and easily.
	Make bulk changes to keywords, ads, and ad groups.
	Work offline, then upload your changes.
	Copy and paste keywords, ads, ad groups, and campaigns.
	Circulate proposed changes and get feedback.

Adwords Getting Started Guide

FAQ

How-To-Guide

Placement Guide

How-To-Guide

Groups How-To-Guide

Adwords Campaigns How-To-Guide

Adwords Cost and Budget Guide

Some other important pointers:

1. There are three ways to use keywords in Google Adwords, and it's vital that you understand their purpose, how they work, and how they will save you money if you learn how to use them right.

1. The keyword written as thus, e.g. barramundi fishing giru

2. The keyword written in square brackets, e.g. [barramundi fishing giru]

3. The keyword written in quotes, e.f. "barramundi fishing giru"

2. It's important to understand that Google Adwords allows you to have negative keywords in phrase matching. This allows you to filter out searches where the searcher is looking for free stuff. So if you put negative free (-free) in as a keyword, when anyone searches for free music, free trial, or free anything, when they search on say "free barramundi fishing," your ad won't show up, because you don't want these sort of people. Keeping the wrong people away from your ads is as important as attracting the right people, because getting too many tyre-kickers clicking on your ads, with no intention of ever buying, will result in your campaigns being suspended by Google for poor performance, which is something you absolutely don't want, OK!

4. Always turn the content network off, otherwise you're just going to be getting a load of untargeted traffic from other sites via the Google Adsense system. Do this by clicking on the "Edit Campaign Settings" button when you setup your campaigns.

5. Don't have more than 25-30 keywords per targeted Ad Group. Having more than this can negatively affect your Quality Score as the more keywords you have, the less relevant they are likely to be to your Ad.

6. Group your keywords around a common theme, and make sure this is clearly displayed in your ads. For example, barramundi fishing.

7. Use all three keyword options that Google allows you to use.

	Broad  - barraumndi fishing
	Phrase  - "barraumndi fishing"
	Exact  - [barraumndi fishing]

By using all three types in your campaigns for each keyword, you then have greater control over how targeted your campaign will be. When someone searches on Google by putting quotes or brackets around their search phrase, they get different results than if they just typed the word in all by itself. That is, barraumndi fishing, is different from "barraumndi fishing," which again is different from [barraumndi fishing]. By using quotes and brackets in your keywords, you can triple the number of keywords you bid on, and this gives you three times more chances of finding the really profitable ones.

There are many free programs on the Internet that will convert your standadrd keyword into the quote and bracket version. Just do a Google search on the subject (converting keywords to quotes and brackets). If you own this great keyword research tool, it does this for you.

You Should Meet Perry Marshall

There's a guy out there who knows more than anyone, exactly what to do, in the minutest step-by-step detail, in setting up ragingly powerful Adwords campaigns--his name is Perry Marshall, and we recommend that you get everything that this guy is selling on the topic, he's that good. A good place to start is by doing his free Adwords eCourse, which is delivered via autoresponder.