How To Sell
Physical
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Selling Physical Products Online
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By Jonathan Leger
June 23, 2009
Note: Althought it does help your profit margins, you don't have to sell something you make yourself. You can do the same thing and sell other people's physical products.
Most of the time Internet Marketers talk about how to sell products that deal with, well, Internet Marketing. I've been guilty of that, too, although for some time now my focus has been on promoting products that either help you create content or help get you ranked in the search engines.
I thought you might like to hear about how one guy (my brother Ted) runs a successful business online selling real-world physical products: porch swings. And man does he sell some porch swings! Last month alone he sold $42,848.31 in porch swings out of a small shop he has in his back yard.
Find that hard to believe? Here's a link to his May 2009 PayPal statement (he does all his business through PayPal):
That kind of success begs the question: how does he do it!?! Let me start off my answer by telling you what he doesn't do.
No Gurus Involved
First of all (and I may be shooting myself in the foot here), Ted has never read any Internet Marketing courses. He's not invested time or money in any of the flood of material out there by self-proclaimed "gurus." He was seriously turned off by the hype and obviously overblown promises, so he decided to do things for himself.
Really, to sell anything online, you only need to know how to do three things:
- How to find a
great product that's in demand to
sell.
- How to price
your product in order to get it to sell
very well.
- How to get
traffic to your Web site so you can start
making sales.
Ted took the time over the last three and a half years to figure out how to accomplish all three of those things very well. Let's talk about each one.
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