Web Design Mastery
Course Outline

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Here is the URL of the site we'll be building:

http://Netsellingsecrets.com.au/newbiesguide/

Course Outline

Lesson 1: Introduction

• What Is The Internet?  
• What Is HTML?  
• Benefits of Starting By Hand-Coding in HTML  
• How Do You Make HTML Pages?  
• How Do You Learn HTML?  
• How Do Other Computers See Your Web Site?  
• HTML Is An Evolving Language  
• The Website We'll Be Building  
• Concluding Thoughts For This Lesson  
• Next Lesson  
• Course Outline  

Lesson 2: Basic Housekeeping

• Summary 
• The Website We'll Be Building 
• Hard Drive Storage Structure 
• Download  Kompozer FREE HTML Editor 
• Downloading FileZILLA FTP freeware 
• Downloading Easy Thumbnails 
• Downloading IrfanView 
• Downloading the FireFox Web Browser 
• Downloading the Following FireFox Extensions 
• Download the "Top 100 Website Conversion Tactics" 
• Download The Site Content Zip Files 
• Download xHeader FREE Graphics Software 
• Download Instructions 
• Avoiding Copyright Infringement in Your Work  

Lesson 3: Always Do This First - Essential Keyword Research

• Using The Right Keywords Will Be The Cornerstone Of Your Success.  
• The Real Art and Science  
• Here are a few other pieces of vital research information:  
• Web Surfers Generally Go Through Three Different Search Stages:      
• Ways to Find the Right Keywords for Your Web Site  
• Let's Fish in Our Deeper Regional Pond  
• Expanding our barramundi fishing hole  
• Here is the Most Important Step in this Whole Process  
• Latent Semantic Indexing (LSI)  
• 15 Places you Must put your Keyword Phrase  
• Final Thoughts  
• Keyword Research Tools  
• The Very Best Keyword Research Tools Available  
• Other Resources You Should Acquire (and they're FREE)  

Lesson 4: Always Do This Second - Essential Market Research Secrets

• Essential Market Research Secrets 
• The Best Tools for Conducting Marketing Research 
• Looking For Trends in the Market Place 
• How to Do Market Research on your Top 10 Competitors  

The lifeblood of your online business is traffic, and lots of it ...

• 1. Always Do Your Keyword Research Before You Do Anything Else 
• 2. Get a Good Domain Name, and Get Hosting Early 
• 3. Keep Your Site Design Simple 
• 4. Get Your On-Page Optimization Setup Properly 
• 5. Pay Attention To Your Page Size 
• 6. Put a Good Visitor-Spying Tool On Your Website 
• 7. Design Your Site For Readability and Useability 
• 8. Always Include a Good Site-Map On Your Site 
• 9. Analyse Your Competitor's Links 
• 10. One of the Most Potent Traffic-Building Tactics to Master is Article Marketing 
• 11. Use Several Methods to Capture Leads 
• 12. The Money is in the List 
• 13. Start Delivering RSS Feeds From Your Site 
• 14. Start A Blog On Your Site 
• 15. Have Other People Add Content To Your Site Automatically and For Free 
• 16. Join a Traffic Exchange Program 
• 17. Get Power Linked 
• 18. Use Co-Registration Services 
• 19. Add The Power Of Press Releases To Your Traffic-Building Toolkit 
• 20. Free and Paid Classified Advertising 
• 21. Become a PPC Master 
• 22. Employ the Services of a Search Engine Optimization Specialist 
• 23. Create New Website Content and Keep It Fresh 
• 24. Use White Papers, Ebooks And Special Reports As Viral Marketing Tools 
• 25. Start An Affiliate Program For Your Product or Service 
• 26. Use The Web 'Real-Estate' That You Already Own, But Probably Never Thought Of Using? 
• 27. Learn the Traffic Secrets of eBook Pro 
• 28. Get Your Own Search Engine Portal Installed On Your Web Site 
• 29. The Butterfly Marketing Manuscript by Mike Filsaime 
• 30. Meet Internet Marketing "legend in his own time," John Reese 
• 31. Traffic Travis 
• 32. Keep Pace With New Ideas  

Lesson 6: Deciding On Web Design Basics

• Storyboarding Your Website 
• Website Design Guideline 
• Useful Resources  

Lesson 7: Building the Header Graphic

·               Introduction to xHeader graphic software.

·               Installing xHeader software (includes 50 header graphics).

·               Get an extra 500 headers by registering online (this is a free service).

·               The Template Library.

·               Editing a Template.

·               How to Create and Edit a Blank Header.

·               How to Load an Image from your Hard Disk.

·               Loading an XHF file.

Lesson 8: First Steps to Building the Home Page

• Important definitions: HTML and XHTML 
• Why we start with a Text Editor in the early part of the course 
• Choice of a text editor: Notepad or  SimpleText 
• American spelling rules apply in HTML 
• Typing in the basic HTML commands for a Web page 
• File-naming rules and conventions 
• How to save your Web page 
• Save as .htm or .html? 
• Add the header section to your Web page code 
• Adding the Title page 
• Giving the page a Title 
• Adding body content to the Web page 
• Check your work in a browser 
• Adding basic HTML formatting tags to your page 
• Adding Lists to your page (1. unordered or bulleted list, 2. the ordered list and 3. the definition list.) 
• Check your progress 
• Experiment with HTML heading tags 
• Troubleshooting 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 9: Improving Our Home Page

• Copying and pasting the body text from download text files. 
• Adding body content to the Web page 
• Check your work in a browser 
• We have produced a formatting mess! How to easily solve this problem. 
• Review of this lesson. 
• Next lesson.  

Lesson 10: Adding More Content To Our Page

·               Review of Last Lesson

·               Adding basic HTML formatting tags to your page

·               Adding Lists to your page (1. unordered or bulleted list, 2. the ordered list and 3. the definition list.)

·               Check your progress

·               Experiment with HTML heading tags

·               Troubleshooting

·               Review of this lesson.

·               Next lesson.

Lesson 11: Installing the free HTML software

• Changing over to a dedicated HTML editor: Kompozer FREE HTML Editor 
• Installing  Kompozer FREE HTML Editor 
• Configuring  Kompozer FREE 
• Getting used to the software. 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 12: A Primer in HTML Tables

• Table Basics. 
• Creating a Table. 
• Advanced table formatting of whole Web pages. 
• A little table theory. 
• Images in tables. 
• Nesting tables. 
• Grouping Rows and Columns. 
• Frames and Rules. 
• Table Design Examples. 
• Cascading Style Sheets (CSS) and Table Design 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 13: Adding Meta Tags to Your Pages

• Why should you use meta tags? 
• Meta  tag structure 
• Meta  tags for server interaction 
• Meta  tags for storing data 
• Automatically loading pages 
• Slide shows 
• Meta  tags and Search Engines 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 14: Transforming the Home Page

• Setting up the basic table structure for the Home page. 
• Adding the header graphic and other images. 
• Always specify the exact dimensions of your graphic 
• How to flow text around your images. 
• Always use the ALT tag 
• Optimizing your graphics. 
• Optimizing our graphics through the use of thumbnails. 
• Making thumbnails into a hyperlink 
• Making a page template for the site. 
• A word about image and photo copyright on the Web. 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 15: Building the Download Page

• Open the template page and Save-as. 
• Add and format the download page. 
• Making a PDF file from the eBook produced in Microsoft Word. 
• Using Winzip to further compress your file. 
• Adding the bonuses to the Winzip File. 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 16: Building the Code of Conduct and Earnings Disclaimer Pages

• A word about legal requirements and Websites 
• Open the template page and Save-as. 
• Adding the Code of Conduct and Earnings Disclaimer pages 
• Review of this lesson. 
• Snapshot of Next Lesson.  

·          What is an Autoresponder.

·           Benefits of Autoresponders.

·           Which is Best: an Online Service or a Script that Runs from Your Server?

·           Setting Up Your Message Series: Some Useful Resources.

·           Opening Your Account.

·           Setting Up Your Autoresponder.

·           Adding the Message Series to Your Account.

·           Generating the Autoresponder Form HTML Code and adding to the Site.

·           Adding Link Tracking.

·           Setting up an RSS Syndicator in your Autoresponder.

·           Setting up Your Subscribe Form for Maximum Google "Love."

·           Key Marketing Tactic: Your Free Report and Squeeze Page.

·           Uploading Your Free Report.

·           How to Use Your Autoresponder to Improve Your Business Profits.

• About credit-card processing companies 
• Join Paypal and  PayDotCom for free. 
• Making your buy-now buttons 
• Adding the Paypal -generated HTML code to your site. 
• Testing. 
• Other Paypal matters. 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 19: Adding Final Touches to the Website

• Add-To-Favourites functionality. 
• Adding a Contact form. 
• Adding a Tell-A-Friend Script. 
• Print-this-page script. 
• Build a Mailing List. 
• Adding an autoresponder signup form. 
• What about Marketing Desktop?. 
• Adding a custom 404 error message. 
• EasyClick404 script. 
• What about Audio and Video? 
• Adding popups. 
• Extending the site with extra pages: Contact, About Us, Articles, Resources, and Blog pages. 
• Review of this lesson. 
• Snapshot of Next Lesson.  

Lesson 20: Adding An Affiliate Program to your product

• The benefits of adding an affiliate program.  
• Types of affiliate programs  
• Deciding on a Payment Method  
• Option 1: Clickbank    
• Option 2: Ultimate Affiliate Manager  
• Option 3: AssocTrac    
• Option 4: JV Manager  
• Snapshot of Next Lesson.  

Lesson 21: Registering a Domain Name

• Researching domain names  
• Domain naming for prosperity  
• How to get your own domain name  
• Domain names with hyphens  
• Review of this lesson.  
• Snapshot of Next Lesson.  

Lesson 22: Deciding a Web Hosting Company

• Web hosting basics.   
• Web hosting as a long term investment.  
• Importance of cPanel and Fantastico scripts.  
• Best cPanel Web Hosting Companies.  
• Review of this lesson.  
• Snapshot of Next Lesson.  

Lesson 23: Uploading Your Site To A Web Host

• Installing  FileZilla freeware    
• Configuring  FileZilla freeware    
• Uploading your files and images to the server via File Transfer Protocol (FTP).  
• Mobile Web Design: FileZilla Portable freeware    
• Review of this lesson.  
• Conclusion and Next Steps  

Lesson 24: Adding a Blog to Your Web Presence

• Benefits of Blogging.  
• Why I Use the WordPress blogging software.  
• Installation of WordPress.  
• Configuration of WordPress.  
• What are Themes?  
• What are Plugins?  
• Installation of the Free Semi-Logic Theme.  
• Installation of the Semi-Logic PRO Theme.  
• Installation of Plugins.  
• What about RSS?  
• Using Your Blog to Market Your Web Presence.  
• Snapshot of Next Lesson.  

Lesson 25: Social Marketing 101 (Web 2.0)

• What is Social Marketing?  
• Understand the Philosphy Behind Social Marketing: Bending the Web.  
• Meet Jack Humphry.  
• The Authority Black Book.  
• Power Linking.  
• Social Power Linking.  
• Snapshot of Next Lesson.  

Lesson 26: Adding PPC Power to Your Online Presence.

• What is PPC?  
• Benefits of PPC.  
• The Main PPC Advertising Services.  
• Other PPC Services.  
• Google Adwords.  
• Google Adwords Checklist.  
• Google Adwords Tools: Perry Marshall, PPC Formula, and SpeedPPC.  
• Snapshot of Next Lesson.  

Lesson 27: Latest Developments in Web Design.

• Difference between SEO 1.0 and SEO 2.0.  
• Move Over Pagerank, Welcome Aboard Latent Semantic Indexing.    
• Themed Web Sites.  
• Silo Site Design  
• The Master Plan.  
• Best Silo Site Design Software.  
• Snapshot of Next Lesson.  

Lesson 28: Writing Content the Search Engines Love.

• The Problem of Duplicate Content.  
• Why Search Engines Dislike Duplicate Content.  
• Build on a Solid Rock Instead of on Quicksand: Unique Content  
• Solution #1: Get Unique Articles Written For You by Ghost Writers  
• Solution #2: Using The Vast Array Of Free Articles Online?   
• Solution #3: Writing Your Own Content Yourself?  
• Solution #4: What About Automated Content Spinners?.  
• Solution #5: The BEST Solution ... PLR ARTICLES - But Done The RIGHT Way!  
• Software Tools: DupeFREEPro  
• The Best PLR Sites: ArticleUnderground.com, and PLRPro.com  
• Where to Next?